Course Description

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TU100

TU 100 Civic Education 

3 credits

 This course aims to promote learning and instill in the students the meaning of "citizenship" under the democratic system, and how to abide by the rules and regulations, respecting rights of others, respecting differences, respecting equality, self-reliance, and social responsibility.

 

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MK312

MK 312   Marketing Management

3 credits

Prerequisites: MK 311

A study of marketing theories, concepts, and tools applicable to business operations by focusing on skills and experiences in developing a marketing plan. Topics cover the influences of environmental factors, consumer behavior, competitive and responsive conditions, development of marketing plan, implementation, and control of marketing execution. The teaching approaches emphasize case study and relevant examples to analyze marketing plans and techniques.

 

 

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MK311

MK311 Consumer Behavior

3 credits

Prerequisites: MK 201

A study of concepts and theories of behavioral analysis in order to understand consumer and their behavior. Topics include both traditional thinking, which emphasizes psychological and behavioral theory for purchasing decision-making process, as well as contemporary alternative theories, which emphasizes understanding consumer from social and cultural dimensions. This course covers the understanding of both individual and organizational behavior that influences the purchasing decision.

 

   

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MK202

MK 202 Fundamentals of Marketing*

3 credits

Marketing system, concepts and practices in the modern era with an emphasis on how products and services are offered, priced, promoted and distributed, based on an understanding of customer characteristics and behaviors as well as marketing implications on society and environment.

 

 

 

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AC202

AC 202   Management Accounting*

3 credits

Prerequisites: AC 201

            A study of collecting and analyzing management accounting data for planning, controlling, performance evaluation, improving efficiency and effectiveness as well as the management decision making at all level.

   

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