B.E. Students Win the HSBC Thailand Business Case Competition 2015

On 29 March 2015, four B.E. students of team “The Enigma”,  won the HSBC Thailand Business Case Competition 2015.

The team members, Sirin Tangpornpaiboon, Moke Supavong, Ekasit Kunadirekwong, and I (Suchawut Thamvorapon), competed in the event co-organized by the Hongkong and Shanghai Banking Corporation (HSBC) and the BBA Program Thammasat University.  In addition to winning a trophy and a 50,000 baht award, our team will represent Thailand at “the HSBC/HKU Asia-Pacific Business Case Competition” in Hong Kong, 2-6 June 2015.

This year, 125 teams from leading universities all over Thailand participated in the competition. In the preliminary round, all teams were given seven days to solve a business case and prepare the presentation. We were allowed to use an unlimited number of resources in order to propose the best strategic plan to turnaround the business of Silom Hotel, a hypothetical hotel experiencing a fall in revenues and profits due to a decline in Thailand’s tourism. Only a dozen teams were selected to proceed to the semi-final round, which while enjoyable, also proved to be very demanding, intense and competitive.  The twelve teams were given 2 hours and 30 minutes to prepare a strategic paln to solve a business case, after which time we had to deliver a 20-minute presentation to a panel of judges. Four teams were then selected to continue to the final round and were given another case to work on for 2 hours and 30 minutes. All finalists then presented their solutions to a panel of six distinguished judges.

Joining this prestigious competition was both exciting and anxiety provoking. We were excited to compete with the very best students of Thailand and tackle the challenges of the business case presented to us. On the other hand, we were a bit worried due to the fact that none of us had experience on doing case competition before. This required us to work much harder to thrive in the competition. We soon realized that joining this event was definitely one of our best decisions. It was a great opportunity to foster our analytical skills, sharpen our business acumen, and develop our teamwork and presentation skills. Moreover, we were forced to think on our feet during the Q&A session as judges threw a multitude of questions to challenge our proposed strategies.

In retrospect, the most difficult element of the competition was undoubtedly the severe time constraints. Solving a business case within two hours and a half was a huge challenge, which required us to manage time efficiently, prioritize issues, and select the most influential ideas to present to the judges. The experience we gained from this event was truly invaluable.

Last but not least, our team would like to extend a special acknowledgement to Asst. Prof. Dr. Peera Charoenporn for his great support and guidance.

Written by Suchawut Thamvorapon BE#19