During July 8 - 28, 2015 BE International Program, in collaboration with Thammasat Business School, jointly organizes the 2015 International Summer School (ISU) with Vienna University of Economics and Business (WU), Austria.
Under supervision of Asst. Prof. Dr. Somboon Kulvisaechana (Thammasat Business School) and Prof. Dr. Bodo Schlegelmilch (WU) it is co-taught by professors from both institutions. A group of 20 selected students from WU and 15 students from BE International Program enroll in the summer course of MK391 Topics in International Marketing by which all of them are required to work together on local market research projects and make company visits to gain professional views on international marketing in the ASEAN region. Intercultural engagement is also promoted to enhance cross-cultural exchange among the students.
